CBS Corporation Sr. Manager, Program Marketing & Advertising in New York, New York

Sr. Manager, Program Marketing & Advertising

REF#: 32433

CBS BUSINESS UNIT: Showtime

JOB TYPE: Full-Time Staff

JOB SCHEDULE: Full-Time

JOB LOCATION: New York, NY

DESCRIPTION:

The Manager is responsible for managing the tactical development and execution of the consumer advertising campaigns and assisting the Directors in brand management and development of marketing campaigns that generate awareness and drive tune-in to Showtime programming, including Original Series, Documentaries and Events.

Specifically, you will be responsible for:

Project Development and Tactical Execution of Materials:

  • Ensure all Showtime consumer advertising tactics are executed flawlessly.

  • Manages all details of a project copy rotation and obtains necessary details from Media department and external agencies to properly direct Creative, Traffic and Production departments and external digital agencies on the execution of advertising tactics.

  • Main point of contact for digital advertising campaigns (In conjunction with other members of the Program Marketing team.)

  • Responsible for obtaining project schedules, giving job numbers to agency, getting insertion orders for print, obtaining approvals from legal, business affairs, agency, and programming, ISCI codes and slate information, legal lines, tags, tune-in info, TV rating, mandatory claims, deliverable materials for TV and radio, due dates, budget codes, etc. Manager must follow up with agency on deliverables, job numbers, and quantities.

  • Simultaneously tracks progress and monitors deadlines of multiple projects/tasks at their various stages of development to ensure timely delivery.

  • Writes and prepares creative briefing documents by obtaining all pertinent project information from research, digital/social, programming, media department/media agency, legal department and business affairs.

  • Assists Director in developing marketing brief (backgrounder). Brief includes: past season ratings, awareness, research/fan study information, digital highlights and acclaim (if applicable), opportunities, challenges, goals and objectives and marketing strategies.

  • With Directors, reviews and provides input on Key Art and Broadcast concept development.

  • Serves as primary liaison with Business Affairs to obtain all likeness mandatories and billing blocks required for advertising.

  • With Coordinator, manage the collection and development of acclaim/quote packages; reads and organizes all reviews for a given series.

  • Oversees Coordinator on interdepartmental orders for programming posters and other Program Marketing-produced tactics to recognize efficiencies.

  • With Director, creates and prepares marketing recap decks for each series. Follows up with other marketing departments for pertinent information and updates.

  • Helps to collect/provide all information including data, content, images, etc. to develop the post-analysis executive summary.

  • Develops in depth knowledge of Showtime programming (series/pilots) by reading scripts, watching episodes.

  • Strives to be an expert in the television landscape and is aware of industry trends. Monitors press, competitive advertising, Showtime’s success in the marketplace, as well as other relevant insights on program marketing/advertising. Makes a point to be inclusive with sharing information with VPs, Directors and additional team members.

Managing Direct Report and Fostering Development

  • Create a fruitful work environment for direct report, which demonstrates leadership and an emphasis on development of skills.

  • Create an environment of success by fostering open communication, frequent status meetings/check-ins and set clear goals/expectations in order for him/her to gain skills and obtain successful results.

  • Keep Director (s) informed of status of workflow and progress of goals on a quarterly basis, or agreed upon time frame. With guidance from Director (s), address any management/disciplinary issues immediately.

QUALIFICATIONS:

  • Minimum of 4 years experience as an account executive, brand/marketing manager, advertising manager (or similar role) in a fast paced marketing or advertising/media agency environment.

  • A solid knowledge and understanding of the core aspects of marketing, including advertising, media, research, consumer behavior, and strategy and especially the digital landscape.

  • Leadership - demonstrates ability to influence others both directly and indirectly. Is persuasive and able to present opposing thoughts/ideas to other parties and achieve results that satisfy all parties involved. Must possess confident presentation skills and the ability to lead meetings.

  • Gains trust and respect from peers and internal/external creative agencies. Establishes themselves as a dependable resource - others perceive them as a "go to" person for their respective area.

  • Proactively works above and beyond normal job responsibilities on a consistent basis.

  • Global thinker - Understand role of one’s work within larger context of business goals and environment and make suggestions accordingly. Able to make connections between a project/initiative as it exists today and how it can be adapted, broadened, or enhanced for another application. Able to make recommendations that make smart business sense.

  • This person should possess excellent verbal and written communication skills. There is a great deal of writing and meeting participation which demands these abilities, and they must constantly keep the Directors appraised of all critical project information.

  • Strong organizational skills, devotion to detail, flexibility and endurance are needed to juggle a multitude of tasks simultaneously in a time-sensitive manner.

    • This person should exhibit strong problem solving skills, and demonstrate a strategic mind-set in a fast-paced environment.
  • High level of creativity; knowledge of the creative process, advertising field, print, and broadcast production a plus. An understanding of the pillars of good design and aesthetics.

  • This person should possess strong interpersonal skills, and the ability to function well in a collaborative, team oriented environment.

  • An enthusiasm for television, entertainment and an interest in innovative marketing is a must.

ABOUT US:

SHOWTIME and its critically-acclaimed, award-winning original series continue to make their mark on the cultural landscape, with one of the most successful programming slates in all of television. With an impressive line-up of new and returning original series, the SHOWTIME hit dramas and comedies include HOMELAND, SHAMELESS, BILLIONS, RAY DONOVAN, THE AFFAIR, SMILF, THE CHI, KIDDING, ESCAPE AT DANNEMORA and BLACK MONDAY. Original series play a key part in the SHOWTIME programming mix, along with box office hits, comedy and music specials, provocative documentaries, and hard-hitting sports programming, including the flagship franchise SHOWTIME CHAMPIONSHIP BOXING® and the Emmy Award-winning veteran series INSIDE THE NFL. SHOWTIME is currently available to subscribers via cable, DBS and telco providers, and as a stand-alone streaming service through Amazon, Apple®, Google, LG Smart TVs, Oculus Go, Roku®, Samsung and Xbox One. Consumers can also subscribe to SHOWTIME via Amazon’s Prime Video Channels, DirecTV Now, FuboTV, Hulu, Sling TV, Sony PlayStation™ Vue, and YouTube TV. The network’s authentication service, SHOWTIME ANYTIME, is available at no additional cost to SHOWTIME customers who subscribe to the network through participating providers. Subscribers can also watch on their computers at [1] www.showtime.com and [2] www.showtimeanytime.com.

References

Visible links

  1. http://www.showtime.com/

  2. http://www.showtimeanytime.com/

EEO STATEMENT:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled