CBS Corporation Social Solutions Coordinator in New York, New York
Social Solutions Coordinator
CBS BUSINESS UNIT: CBS Interactive
JOB TYPE: Full-Time Staff
JOB LOCATION: New York, NY
CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.
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The Social Solutions team is seeking a Coordinator to join our growing team. Social Solutions is a part of the larger CBS Interactive Integrated Marketing team that oversees advertising solutions for the CBS portfolio of premium brands.
The Social Solutions team is responsible for developing and advancing social sponsorship strategy for CBSi brands, empowering and educating Integrated Marketing and Sales on social solutions for brands, and innovating and improving our social offerings in response to evolving client needs. The Social Solutions team manages the sales process from ideation to execution, including paid media efforts, for sponsored campaigns that run on social media platforms.
The ideal candidate is highly organized, solutions-oriented, and thrives in this fast-paced and quickly evolving marketplace. This role will support the Social Solutions teams across verticals and advertiser categories.
Your Day to Day:
Assist with paid marketing campaigns across social platforms, knowing how best to optimize for engagement and efficiency
Once a social program launches, closely monitor and recommend/coordinate any necessary adjustments to content or paid strategies to ensure peak performance for our clients
Become a social content expert, researching and analyzing internal and external reporting to identify content trends and optimizations to ensure peak performance
Pull and analyze campaign metrics for all social campaigns to ensure we deliver in full
Assist the Social Solutions team with day-to-day projects, chipping in where help is needed
Keep meetings note for programming, social, and legal calls
Assist with tests around new platforms or ad formats under the guidance of their manager
Report on costs, rates, and trends in paid media
Manager research reporting, becoming an expert in social research tools
Compile regular category research reports for sales decks
Keep an updated tracking report of the social competitive marketplace (TV and digital) in order to understand what our competitors are doing, where clients are spending their ad dollars and what unique executions are running on various channels
What you bring to the team:
You have -
Bachelor’s degree and minimum of 1+ years experience in social, digital media, or relevant marketing or analytics field
Strong project management abilities
Analytical and loves diving into the numbers to find and tell a story
Extremely detail-oriented and organized
Passion for learning new things
Positive, solutions-oriented attitude
You might also have -
Experience with paid social media buying
Experience working with/on Sales or Integrated Marketing teams
Photoshop and/or video editing skills (for minor changes to programs on the fly)
Strong copywriting skills
Equal Opportunity Employer Minorities/Women/Veterans/Disabled