CBS Corporation Lead Generation Coordinator in New York, New York

Lead Generation Coordinator

REF#: 31134

CBS BUSINESS UNIT: CBS Interactive

JOB TYPE: Full-Time Staff

JOB SCHEDULE:

JOB LOCATION: New York, NY

ABOUT US:

CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.

Check us out on [1] The Muse, [2] Instagram and [3] YouTube for an inside look into 'Life At CBSi' through employee testimonials, office photos and company updates.

References

Visible links

  1. https://www.themuse.com/companies/cbsinteractive

  2. https://www.instagram.com/cbsinteractive/?hl=en

  3. https://www.youtube.com/channel/UCAvGapyifCtUlmNTagAl_sQ

DESCRIPTION:

The Lead Generation Coordinator will play a vital role in CBSi B2B and is charged with many aspects of day-to-day operations and improving data quality related activities that pertain to lead-generation and direct marketing.

This position offers a unique opportunity to work closely with the TechRepublic and ZDNet brands along with both sales and operations teams to understand client needs and sales objectives. This is a full-time, exempt position that will work under the direction of the Lead Generation Manager.

Responsibilities:

  • Efficiently execute email campaigns via an email marketing platform

  • Traffic, setup and execute lead generation campaigns

  • Ensure the timely completion of campaigns to the agreed campaign lead criteria with accuracy and quality

  • Test, launch and optimize creatives to meets client’s targets

  • Analyze results, behaviors and metrics to forecast trends that improve future activity

  • Work closely with operations, sales and client services to ensure successful delivery of campaigns

  • Lead quality control and data research to ensure delivery with accuracy and quality leads across all campaigns

The ideal candidate should be highly motivated, have fantastic attention to detail, be well organized, possesses strong communication skills, analytical skills, solid computer/technical skills, a basic understanding of HTML and CSS, thrives in a fast-paced environment and has a passion for all things IT and Digital Marketing.

QUALIFICATIONS:

Preferred experience:

  • Strong Word and Excel skills are required.

  • Familiarity with HTML and CSS as well as Code Editing Tools (Dreamweaver or Brackets or any other of preference)

  • Basic understanding of Design using tools such Photoshop, Fireworks or GIMP

  • Experience utilizing a Marketing Automation Tool (Adobe Campaign Manager preferred) or willingness to learn that trade from scratch

  • Client service oriented and keen to develop digital advertising campaign management skills

  • An understanding of digital marketing and lead generation techniques and tactics

  • Google/LinkedIn power-user, with a natural drive to search the web for information and desk research

Qualitative skills:

  • Capable of working under-pressure and manage multiple-tasks at the same time

  • Capable of adapting to new challenges on the fly

  • Can-do attitude, positive towards work and with a willingness to grow within the company

EEO STATEMENT:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled