CBS Corporation Digital Sales Specialist in Chicago, Illinois

Digital Sales Specialist

REF#: 27662

CBS BUSINESS UNIT: CBS Television Stations

JOB TYPE: Full-Time Staff




CBS Television Stations consists of 29 owned-and-operated stations, including 16 that are part of the CBS Television Network, eight affiliates of The CW Network, three independent stations and two MyNetworkTV affiliates. Among its stations are WCBS-TV and WLNY-TV (New York), KCBS-TV and KCAL-TV (Los Angeles), WBBM-TV (Chicago), KYW-TV and WPSG-TV (Philadelphia), KTVT-TV and KTXA-TV (Dallas-Ft. Worth), KPIX-TV and KBCW-TV (San Francisco), WBZ-TV and WSBK-TV (Boston), WUPA-TV (Atlanta), WWJ-TV and WKBD-TV (Detroit), KSTW-TV (Seattle), WTOG-TV (Tampa-St. Petersburg), WCCO-TV (Minneapolis), KCNC-TV (Denver), WFOR-TV and WBFS-TV (Miami), KOVR-TV and KMAX-TV (Sacramento), KDKA-TV and WPCW-TV (Pittsburgh), WJZ-TV (Baltimore), as well as WCCO-TV’s satellite stations KCCO-TV (Alexandria, Minn.) and KCCW-TV (Walker, Minn.).


The Digital Sales Specialist will work with the CBS Owned & Operated Television Stations’ sales teams, in planning and executing online advertising campaigns.


The Digital Sales Specialist will organize online sales efforts of the Sales teams and assist in the development of new revenue opportunities and maintenance of new/existing campaigns. Working with internal teams and external clients, the Digital Sales Specialist will provide detailed client service to ensure the teams success. Responsibilities include:

  • Create media plans and customize sales proposals and presentations for local/national/multi-market opportunities

  • Responsible for day-to-day management of all advertising sales including forecast management, campaign management and sales analysis including:

  • Online order-entry and management of local/national digital campaigns

  • Submit online campaign creative and track pacing

  • Work with CBS creative teams on production of web creative for digital campaigns

  • Manage creative process for ads including resizing, digitizing, etc

  • Monitoring campaigns and communicating with sales team and client regarding proposed revisions, campaign optimization, delivery

  • Coordinate special requests, contest pages, approvals, etc. with CBS Local Digital Media team

  • Work with CBS Local / CBS Television research teams to maintain accurate online media kits

  • Assist in prospecting of new clients

  • Support sales teams in developing sponsorships around major CBS initiatives and manage availability

(NFL Football, College Basketball, Grammy Awards, Primetime Programming, etc)

  • Assist CBS Television Stations marketing teams in developing integrated media campaigns



  • Knowledge of the online & traditional media business

  • Excellent sales skills including the ability to handle multiple projects at once

  • Good organizational and time management skills, strong analytical and problem solving skills

  • Excellent listening and presentation skills

  • Team oriented

  • Highly proficient in PowerPoint and Excel

  • Understanding of Wide Orbit, DFP, Google Analytics, Adobe Analytics, comScore, Scarborough, Adobe Creative Suite CS, and other web related applications a plus


  • Minimum 1-2 years of experience in advertising/media field. Traditional media experience (especially TV) is a plus

  • BS / BA degree required

  • Dedicated and driven work ethic, excellent writing skills, and outstanding computer skills


Equal Opportunity Employer Minorities/Women/Veterans/Disabled