CBS Corporation YouTube Specialist in Burbank, California

YouTube Specialist

REF#: 30849

CBS BUSINESS UNIT: CBS Interactive

JOB TYPE: Full-Time Staff

JOB SCHEDULE:

JOB LOCATION: Burbank, CA

ABOUT US:

CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.

Check us out on [1] The Muse, [2] Instagram and [3] YouTube for an inside look into 'Life At CBSi' through employee testimonials, office photos and company updates.

References

Visible links

  1. https://www.themuse.com/companies/cbsinteractive

  2. https://www.instagram.com/cbsinteractive/?hl=en

  3. https://www.youtube.com/channel/UCAvGapyifCtUlmNTagAl_sQ

DESCRIPTION:

Brand Overview:

The CBS Television Distribution (CTD) group at CBS Interactive creates video content for CBS’ for first-run television syndication brands including Entertainment Tonight, Inside Edition, Rachael Ray, Dr. Phil, and The Doctors.

Role Details:

CTD’s YouTube channels recieved 3.68 Billion video views in 2017, with a portfolio that includes YouTube’s #1 News & Politics channel. We need a YouTube Specialist to help continue our growth and expansion on the platform with both existing and original productions for Entertainment Tonight, Inside Edition, Dr. Phil, The Rachael Ray Show, and others with thoughtful and platform specific optimization and initiatives.

Your Day-to-Day:

  • Use internal VMS to direct videos to their corresponding YouTube channels

  • SEO optimization for videos published to YouTube

  • Create eye catching thumbnails for videos published to YouTube following each specific brands guidelines

  • Maintain a publishing calendar and schedule videos on YouTube

  • Apply unique platform features to all videos (Cards, End-Screens, Community Tab, Playlists)

  • Submit and maintain references and exclusions in Content ID

  • Support social teams with live productions streamed on YouTube

Key Projects:

  • Work closely with YouTube Senior Producer on day to day operation and optimization of CTD’s YouTube channels

  • Collect and present actionable data to brand stakeholders to support future digital original productions and verticals

  • Increase scope of CTD Content ID efforts

QUALIFICATIONS:

What you bring to the team:

You have -

  • 4+ years of experience in online publishing/digital media with data analysis as a component of the work

  • Proficiency in YouTube, YouTube Video Manager, and YouTube Analytics

  • Ability to provide accurate information in a usable form and on a timely basis.

  • Video production experience

  • Adept with multimedia editing tools (Photoshop, Premiere Pro, Media Encoder)

You might also have -

  • SEO and metadata management experience

  • Experience with entertainment news, and news publishers

  • Knowledge of YouTube and Social Media Video landscape (influencers, trends, etc)

EEO STATEMENT:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled