CBS Corporation Associate Social Media Producer in Burbank, California
Associate Social Media Producer
CBS BUSINESS UNIT: CBS Interactive
JOB TYPE: Full-Time Staff
JOB LOCATION: Burbank, CA
CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.
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The Associate Social Media Producer will be responsible for assisting in the development of the social media presence and growing engagement for CBS' primetime scripted programming slate. The ideal candidate for this position has extensive experience creating social content and writing for social audiences and establishing a voice for shows on social media The ideal candidate also thrives in a creative, collaborative and results-oriented environment.
Assist in the development and execution social content and programming strategies to support CBS scripted primetime shows across multiple social channels (FB, Twitter, Instagram and more), to support marketing and business objectives.
Collaborate with designers and video editors to execute original editorial and video concepts to support social strategies.
Keep a well documented and organized publishing calendar for each of their shows
Assist in the oversight of the writing and positioning of daily social posts across multiple channels
Develop and execute custom social content campaigns to support annual tentpoles and seasonal milestones.
Track performance and results of campaigns and initiatives to ensure social performance and business objectives are being met.
Support community management efforts via live tweeting and talent activations when necessary.
What you bring to the team:
1-2 years experience producing custom social content and managing brand social accounts, preferably in entertainment.
Experience writing headlines and copy for social.
Experience developing and creating visuals and video optimized for sharing across social platforms.
Deep understanding of publishing on various social platforms and nuances of the end-user experience on each.
Keen eye for visual storytelling through photo and video with ability to use photo and video editing tools to self-serve on content for distribution.
Must be detail-oriented and a stickler for grammar and consistency in voice.
Passionate and knowledgeable about television and pop culture.
Great communication skills and ability to articulate concepts.
Ability to work against tight deadlines and flexibility to pivot on strategy and execution when necessary.
Ability to mine and leverage social and site data to develop content quickly against social trends.
Willingness to work nights and/or weekends if necessary.
Must be able to provide samples of prior work.
Equal Opportunity Employer Minorities/Women/Veterans/Disabled