CBS Corporation Market Research Manager - CBS.com in New York, New York
Market Research Manager - CBS.com
CBS BUSINESS UNIT: CBS Interactive
JOB TYPE: Full-Time Staff
JOB LOCATION: New York, NY, US
Truly premium content. At true scale. Only CBSi. CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.
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A great opportunity for a strong researcher to build on their career in the exciting and fast-changing world of online media in the CBS Digital Media division (CBS.com, CBSNews.com and CBSSports.com). This position provides an opportunity to conduct a wide range of research (primary, syndicated, and secondary) to support business leads across product, sales, and marketing. The ideal candidate will have experience working with syndicated data sources as well as conducting primary research.
Day to Day Primary Job Responsibilities
Provide senior executives, product and marketing teams with market and consumer research to support strategy and product development
Develop approaches and oversee qualitative online and offline research including usability and focus groups
Design, program, manage, analyze and report on internal audience surveys and third party panel surveys on multiple platforms, including mobile devices, PCs and OTT
Work closely with Data Science teams to ensure proper tracking of our sites and apps in syndicated measurement tools; eg comScore, Nielsen
Investigate and resolve data tracking issues with syndicated measurement tools
Manage CBS Digital Media taxonomy in third party tools such as Nielsen and comScore
Partner with sales research to assess syndicated and develop proprietary advertising effectiveness measurements
Key Projects (including but not limited to:):
Develop a clear understanding of differences between internal traffic metrics and traffic metrics in new syndicated data sources. If needed, work on correcting data.
Study entertainment, sports and news digital video viewership consumption across platforms to understand shifts in viewer consumption and identify business implications
Help assess and validate syndicated cross-platform measurement solutions and work with vendors to ensure accuracy of these approaches
Quarterly research on the fast-evolving OTT platform including who’s watching, what they’re watching and why they choose OTT over other viewing platforms.
Through frequent site/app testing identify areas of opportunity to improve user experience of CBS Digital Media sites/apps
Industry representation of CBS Digital Media at MRC, IAB and industry conferences
What you bring to the team:
Quick learner who works fast and is very team-oriented
Minimum 5 years research work experience with BA or BS required
Experience working with syndicated research tools including Nielsen Online, comScore, MOAT, Decibel Insights, etc.
Good analytical skills and excellent Excel and Powerpoint skills are a must
Math aptitude and focused on data accuracy
Must be well-organized and able to work on several detailed projects at once
Strong verbal and written communication skills
You might also have:
Quantitative/statistical background - strong SPSS skills a plus
Experience working in digital media industry strongly preferred
Experience with Nielsen NPower as well as digital analytics tools such as Adobe Analytics are a plus
Equal Opportunity Employer Minorities/Women/Veterans/Disabled