CBS Corporation Account Manager in Los Angeles, California
CBS BUSINESS UNIT: CBS Radio
JOB TYPE: Full-Time Staff
JOB SCHEDULE: Full-Time
JOB LOCATION: Los Angeles, CA
CBS RADIO is one of the largest major-market broadcast media operators in the United States and the undisputed leader in news and sports radio. Producing original audio and video content, live events and exclusive programming broadcast via on-air, online and mobile platforms, CBS RADIO reaches more than 72 million consumers nationwide each week. As a part of CBS Corporation, the division owns and operates 117 radio stations in 26 markets - including the top 10 as ranked by Nielsen Audio - as well as an extensive array of digital assets. CBS RADIO distributes its programming via AM, FM and HD Radio stations, Radio.com and CBS Local Digital Media apps, making engaging with audiences easier than ever before. For more information, please visit www.cbsradio.com.
The CBS Altitude Group strives to be world class at forging client focused multi-platform ideas using CBS’s entire portfolio of local assets (radio, digital, social, mobile, events). It’s all about passion: for ideas, for making dreams happen and for breaking new ground. We gathered the best of the best from all backgrounds, with experience in advertising, brand management, web-based work, entertainment production, publishing and digital studios.
We combine 117 powerhouse radio stations and digital sites in major markets across the country and all other available distribution channels to create customized content and event opportunities that are engaging to our listeners and valuable to our clients.
We are looking for a self-starter, energetic, passionate and experienced Account Manager to join our Los Angeles based team. The primary responsibility of this role is to manage, retain, grow and satisfy our most critical customer business relationships. This role will work in hand in hand with their Account Executives as well as with Operations, Email Operations, Content, Integrated Marketing, Finance teams and external vendors to ensure campaigns are running effectively and efficiently. All while providing constant communication with our clients on their campaigns across CBS Radio’s portfolio of assets.
Duties and Responsibilities
Manage client relationships, including determining client goals, deliverables, approvals, and asset management in order to achieve best results and meet tight timelines
Responsible for campaign execution, optimization and reporting
Maintain regularly scheduled communications with client to ensure their needs are being met and to answer questions they may have
Compose creative and traffic assets received from the client - acting as liaison between the client and our internal creative and operation departments
Collaborate with partners and Sales Representatives on proposal development and presentations
Process and respond to RFP’s for designated Sales Team members
Understand how CBS Radio’s products will reach the clients marketing goals
Proactively create strategic recommendations and optimizations for each client
Ensure all internal teams involved in campaign execution are informed as to client expectations, special requests and timelines
Achieve a thorough understanding of all internal systems to respond to client requests; including billing inquiries, click activity inquiries, etc.
Obtain research and case studies for sales presentations when needed
Verify the accuracy of I/Os before submitting to client for signature
Communicate with vendors regarding upcoming campaigns
Strong quantitative and analytical skills, with good knowledge of web analytics and statistical analysis
3 years of Account Management experience
3 years of Digital Media Planning experience for a publishing company is strongly preferred
Experience with DoubleClick for Publishers (DFP)
Experience with Email Marketing a plus
Experience responding to RFPs from National Advertising Agencies
Strong written and verbal communication skills
Strong attention to detail, organizational and analytical skills
Proficient in Microsoft office suite with Excel and PowerPoint
Strong computer skills including advanced knowledge of Excel, Microsoft Word, and PowerPoint
Ability to thrive in a fast paced, dynamic environment with revolving deadlines
Ability to identify and solve problems, create and innovate on behalf of clients and multitask
Experience with entertainment and brand clients is strongly preferred
Demonstrated experience effectively optimizing marketing campaigns by analyzing performance and recommending adjustments to meet key performance objectives
Equal Opportunity Employer Minorities/Women/Veterans/Disabled