CBS Corporation Sales Strategist - CBS Radio Baltimore in Baltimore, Maryland
Sales Strategist - CBS Radio Baltimore
CBS BUSINESS UNIT: CBS Radio
JOB TYPE: Full-Time Staff
JOB SCHEDULE: Full-Time
JOB LOCATION: Baltimore, MD
CBS RADIO is one of the largest major-market broadcast media operators in the United States and the undisputed leader in news and sports radio. Producing original audio and video content, live events and exclusive programming broadcast via on-air, online and mobile platforms, CBS RADIO reaches more than 72 million consumers nationwide each week. As a part of CBS Corporation, the division owns and operates 117 radio stations in 26 markets - including the top 10 as ranked by Nielsen Audio - as well as an extensive array of digital assets. CBS RADIO distributes its programming via AM, FM and HD Radio stations, Radio.com and CBS Local Digital Media apps, making engaging with audiences easier than ever before. For more information, please visit www.cbsradio.com.
Duties and Responsibilities include but are not limited to:
Support selected "A" Level Account Executives, Sales Managers and the Director of Sales
Interact with clients on behalf of Account Executives; troubleshoot any issues in the absence of the AE
Assist Account Executives in prospecting for leads, setting appointments, attending sales calls, brainstorming ideas, developing proposals and closing business
Enter, revise and review commercial air time and digital orders and contracts
Coordinate client creative and deliverables, analytic, digital and promotional recaps
Consult, collaborate and brainstorm with Account Executives on big ideas
Collaborate with other departments to gather and arrange information needed for client pitches and promotions
Develop presentation formats and materials
Create and/or maintain one-sheets, media kits, promotional recaps, and various reports.
Work directly with Account Executives to oversee the development of new business programs.
Write copy for on-air and online promotions. (including client social media post)
Run weekly client analytics reports
Reconcile accounts via Memo billing and credit practices with both client and Finance departments. Manage the collections process
Research and competitive information (ex. Media Monitors, Miller Kaplan)
Develop the social media and new media marketing skills of local Account Executives
Create client recaps
Stay abreast of trends in marketing, sales and merchandising and promotional tools.
Attend sales meetings, sales calls, training sessions, and client / station events as needed
Back-up other Sales Strategists as needed and any other responsibilities as assigned by management
Exceptional presentation, negotiation and written/verbal communication skills. Must be energetic and confident with the ability to think, learn and adapt to a changing environment quickly. Exceptional time management and organization skills are required. Must be able to demonstrate initiative and have the ability to manage workload with minimal supervision. Strong knowledge of Microsoft Office and valid driver’s license with appropriate insurance required. 4 year degree in Marketing preferred.
Equal Opportunity Employer Minorities/Women/Veterans/Disabled